IP Monday Law Blog 

As intellectual property lawyers, we spend a lot of time talking about originality, distinctiveness, novelty, non-obviousness, and scope. These are fundamental principles in the IP field. They matter, and they always will. But, in practice, there is another filter that often determines whether intellectual property creates value:

Can someone understand it quickly enough to care?

The audience for your intellectual property is rarely just a patent examiner at the United States Patent and Trademark Office: it is a judge deciding a motion; a jury seeing and learning about the ...