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					<title>Intellectual Property Law Blog | Michigan IP Attorneys | Foster Swift</title>
					<link>https://www.fosterswift-ipblog.com/category/trademark</link>
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					<description><![CDATA[The latest updates to Intellectual Property Law Blog | Michigan IP Attorneys.]]></description>
					<lastBuildDate>Sat, 15 Aug 2026 00:09:32 -0400</lastBuildDate>
					
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				<title>The Power of the Right Question (And Why It Shapes Your IP Strategy)</title>
				<link>https://www.fosterswift-ipblog.com/better-IP-strategy-power-answering-right-questions</link>
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					<pubDate>Mon, 04 May 2026 09:00:01 -0400</pubDate>
					<description><![CDATA[<p>Every parent knows the script. <em>&ldquo;How was school?&rdquo; &ldquo;Good.&rdquo; &ldquo;How&rsquo;s class?&rdquo; &ldquo;Fine.&rdquo; &ldquo;Good talk, kiddo.&rdquo;</em></p> <p>It&rsquo;s funny because it&rsquo;s true, teenagers don&rsquo;t want to talk. Not to nosy parents, not to teachers, not to coaches. Definitely not to anyone who isn&rsquo;t at least 5% charged.</p> <p>At least, that&rsquo;s what we (as adults) tell ourselves. But what if the answer has been sitting right in front of us the whole time? What if the questions are just&hellip; bad?&nbsp; Or, at the risk of sounding a little meta, what if better questions change the conversation entirely?</p> <p>One that actually&nbsp;... </p>]]></description>
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				<title>Forever in Greyscale: Why Black and White Still Rules Design Trademarks</title>
				<link>https://www.fosterswift-ipblog.com/black-and-white-preferred-medium-design-trademark-applications</link>
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					<pubDate>Mon, 20 Apr 2026 09:00:02 -0400</pubDate>
					<description><![CDATA[<p>Some of you may remember when your favorite classic film was first released in color: re-edited, remastered, and modernized for our modern 4K and OLED TVs. Or many of you may not be old enough to have ever watched a movie or television show in black and white at all.</p> <p>Either way, in trademark law, color is not preferred! Despite how counterintuitive it seems, black and white still rules supreme when it comes to filing design trademark applications, and for good reason.</p> <p><strong>The Black-and-White Rule</strong></p> <p>Under long-standing United State Patent and Trademark (USPTO) practice, a design mark filed in&nbsp;... </p>]]></description>
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				<title>Selling a Business? IP Problems That Often Surface During the Diligence
Phase</title>
				<link>https://www.fosterswift-ipblog.com/ip-problems-that-surface-during-diligence-selling-businesses</link>
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					<pubDate>Mon, 09 Mar 2026 09:00:03 -0400</pubDate>
					<description><![CDATA[<p>If you are preparing to sell your business, there is one part of the process that often catches founders by surprise.</p> <p>During the diligence step for an M&amp;A, it is surprisingly common to discover that some of the entity&rsquo;s intellectual property (IP) was never formally assigned to the company in the first place. It's not the patents or the registered trademarks; it&rsquo;s the overlooked assets.</p> <p>Assets such as:</p> <ul> <li>Website content and marketing copy</li> <li>Graphics, videos, and blog articles</li> <li>Software written by contractors</li> <li>Domain names registered under a founder&rsquo;s personal account</li> <li>Internal&nbsp;... </li></ul>]]></description>
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				<title>When a Clever NIL Brand Name Creates Hidden Trademark Risk</title>
				<link>https://www.fosterswift-ipblog.com/when-clever-nil-brand-name-hidden-trademark-risk</link>
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					<pubDate>Mon, 09 Feb 2026 09:00:04 -0500</pubDate>
					<description><![CDATA[<p>In the NIL era of college sports, athletes are moving fast: launching personal brands, apparel, and merchandise, while attention is high. Speed matters. But when a brand name feels <em>instantly familiar</em>, that familiarity can sometimes be a legal warning sign rather than a strength.</p> <p>I&rsquo;m seeing a growing pattern: NIL brands built around phrases that intentionally echo well-known movie titles, characters, or pop-culture names, often through rhyme, cadence, or wordplay. They feel clever and marketable. And they often create trademark risk that isn&rsquo;t obvious at first glance.</p>]]></description>
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				<title>New Year, Same IP Mistakes (and How to Avoid Them)</title>
				<link>https://www.fosterswift-ipblog.com/2026-ip-mistakes-startups-how-to-avoid-them</link>
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					<pubDate>Mon, 12 Jan 2026 09:00:05 -0500</pubDate>
					<description><![CDATA[<p><em><strong>In addition to his practice as an attorney, blog author Mikhail Murshak is an adjunct Professor in Intellectual Property (IP), Trademark and Patent Law at Michigan State University College of Law.</strong></em></p> <p>The start of 2026 brings energy, momentum, and predictably, the same intellectual property mistakes I see every January.</p> <p>For startups, it often looks like moving fast without realizing that public launches, pitch decks, websites, and demos can quietly destroy patent rights if filings are not in place. For established companies, it usually shows up as brand expansion, new offerings, or&nbsp;... </p>]]></description>
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				<title>How to Handle Unsolicited Idea Submissions</title>
				<link>https://www.fosterswift-ipblog.com/how-to-handle-unsolicited-idea-submissions-potential-consequences</link>
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					<pubDate>Mon, 05 Jan 2026 09:00:06 -0500</pubDate>
					<description><![CDATA[<p>It usually starts with a phone call, email or even a handwritten letter with the opening line: "<em>Hi! I've got a great idea for your business!</em>" While this well-meaning pitch is a seemingly an innocent moment, it can create one of the sneakiest legal traps that companies can face.</p> <p>This blog discusses what's really happening behind the scenes and what you should be ready for when someone wants to share their "million-dollar idea" with you.</p> <p><strong>1. The Surprise Pitch: &ldquo;Can I Tell You My Idea?&rdquo;</strong></p> <p>It sounds harmless, maybe even a little flattering. But legally? It&rsquo;s a minefield.</p> <p>Because&nbsp;... </p>]]></description>
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				<title>USPTO Trademark Timeline Is Speeding Up: What That Means for Your Brand</title>
				<link>https://www.fosterswift-ipblog.com/uspto-trademark-timeline-speeding-up-building-protecting-brands</link>
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					<pubDate>Mon, 15 Dec 2025 09:00:07 -0500</pubDate>
					<description><![CDATA[<p>The United State Patent and Trademark Office (USPTO) recently released its <a target="_blank" rel="noopener" href="https://content.govdelivery.com/accounts/USPTO/bulletins/3fbc302">year-end trademark performance report.</a> Examination timelines are improving, backlogs are shrinking, and quality remains consistently high; strong news for businesses working to build and protect their brands.</p> <p><strong> First Actions Are Much Faster</strong></p> <p>In FY 2025, the average time to first Office Action dropped to 5.6 months, outperforming the USPTO&rsquo;s 6.7-month goal.</p> <p>For businesses, that means:</p> <ul> <li>Earlier clarity on registrability</li> <li>Faster brand decision-making</li> <li>More efficient trademark protection timelines</li> </ul>]]></description>
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				<title>Keep Your Business Safe: What Santa Can Teach Us About Trade Secrets</title>
				<link>https://www.fosterswift-ipblog.com/keep-your-business-safe-know-about-trade-secrets</link>
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					<pubDate>Mon, 01 Dec 2025 09:00:08 -0500</pubDate>
					<description><![CDATA[<p>Every December, my kids start whispering to each other and scribbling notes they <em>think</em> I can&rsquo;t see. They&rsquo;ve got a big secret: their wish list for Santa. They treat it like classified intel. Folded notes under pillows and sudden silence when I walk into the room. And honestly? They&rsquo;re doing it right.</p> <p>In the world of business, some &ldquo;secrets&rdquo; deserve the same careful treatment, we just call them trade secrets instead of holiday wishes.</p> <p><strong>What Makes a Trade Secret Special?</strong></p> <p>A trade secret is any information that has economic value and gives your business an edge because it is not&nbsp;... </p>]]></description>
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				<title>Use Trademark Knockout Searches Now, Save Costly Heartbreak Later</title>
				<link>https://www.fosterswift-ipblog.com/use-trademark-knockout-searches-save-costly-heartbreak-later</link>
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					<pubDate>Mon, 17 Nov 2025 09:00:09 -0500</pubDate>
					<description><![CDATA[<p>You&rsquo;ve brainstormed, tested, and designed the perfect brand name. However, before you buy that domain or print your first label, one quick trademark search can save you from costly heartbreak. The strongest brands don&rsquo;t just look good, they clear early. A knockout search is the first step to making sure your next big idea actually belongs to you.&nbsp;</p> <p>The following post will help you learn:</p> <ul> <li>What a knockout search really is and why it matters.</li> <li>What your IP attorney looks for when reviewing search results and how involving an attorney early on can protect both your brand and your budget.</li> <li>Why&nbsp;... </li></ul>]]></description>
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				<title>When the Dough Rises Too Close to Home - A Hypothetical Trademark Story</title>
				<link>https://www.fosterswift-ipblog.com/hypothetical-trademark-story-local-vs-franchise-trademark</link>
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					<pubDate>Mon, 10 Nov 2025 09:00:10 -0500</pubDate>
					<description><![CDATA[<p><em><strong>The following is a hypothetical story meant for general educational purposes and is not based on any real-life business or dispute. Readers should consult an attorney prior to taking action to determine how this information may apply to a specific situation.</strong></em></p> <p><strong>When the Dough Rises Too Close to Home</strong></p> <p><strong>Fictional Scenario:</strong> For 30 years, Tony&rsquo;s Brick Oven Pizza has been the pride of downtown Lansing, Michigan. Same family, same oven, same neighborhood aroma that says: 'Friday night is pizza night.' Then one day, Tony gets a letter. A fast-growing national chain called Tony&rsquo;s Fire Pie&trade;&nbsp;... </p>]]></description>
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				<title>USPTO’s New Streamlined Claim Set Pilot Program: Faster First Office
Action, If You Play by the Rules</title>
				<link>https://www.fosterswift-ipblog.com/usptos-new-streamlined-claim-set-pilot-program</link>
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					<pubDate>Mon, 03 Nov 2025 09:00:11 -0500</pubDate>
					<description><![CDATA[<p>On October 27, 2025, the United States Patent and Trademark Office (USPTO) rolled out the <strong>Streamlined Claim Set Pilot Program</strong> to test a pretty simple idea:</p> <p>If you give the examiner fewer, cleaner claims up front, can the USPTO move your case faster and improve examination quality? <strong>Short answer:</strong> They&rsquo;re going to try. <strong>Long answer:</strong> If you qualify and you&rsquo;re strategic, this could be a legitimate speed boost.</p> <p>Let&rsquo;s break down what this is, who qualifies, and how I&rsquo;d use it.</p> <h2 class="expandableHeading"><strong>1. What is the Streamlined Claim Set Pilot?</strong></h2> <p>It&rsquo;s a special-status program. If you&rsquo;re accepted, your patent&nbsp;... </p>]]></description>
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				<title>IP Monday: Six IP Mistakes that Startups Make (and How to Avoid Them)</title>
				<link>https://www.fosterswift-ipblog.com/six-ip-mistakes-startups-make-avoid-them</link>
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					<pubDate>Mon, 27 Oct 2025 09:00:12 -0400</pubDate>
					<description><![CDATA[<p>The phases of launching a startup move fast, such as branding, prototypes, pitches, and investor decks. But amid the excitement, intellectual property (IP) strategy often gets left behind. The result? Costly mistakes that can derail growth or scare off investors.</p> <p>Below are the most common IP missteps&mdash;and how to avoid them before they become expensive lessons:</p> <p><strong>1. Skipping the Trademark Search</strong></p> <p>Falling in love with a name before checking availability is a classic blunder. A professional knockout search can reveal conflicts before you invest in branding, packaging, and websites&nbsp;... </p>]]></description>
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				<title>What's the Real Impact with the Federal Shutdown and the USPTO?</title>
				<link>https://www.fosterswift-ipblog.com/real-impact-with-federal-shutdown-and-uspto</link>
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					<pubDate>Wed, 22 Oct 2025 09:00:13 -0400</pubDate>
					<description><![CDATA[<p>When the federal government shuts down, much of the public&mdash;rightly so&mdash;worries about disruptions across agencies, services, and legal rules. But the <strong>USPTO</strong> (United States Patent &amp; Trademark Office) occupies a special niche: because it is funded largely through fees and has built reserves, the now three-week shutdown has meant much less disruption for patent and trademark filers than for many other agencies. Here&rsquo;s what is happening, and why the impact is expected to remain low, at least for now.</p> <h2 class="expandableHeading"><strong>In the wake of the shutdown&nbsp;</strong></h2> <p>On <strong>October 1, 2025</strong>, the government entered a shutdown at&nbsp;... </p>]]></description>
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				<title>Is Your Trademark Attorney the Grim Reaper?</title>
				<link>https://www.fosterswift-ipblog.com/is-your-trademark-attorney-the-grim-reaper</link>
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					<pubDate>Mon, 20 Oct 2025 09:00:14 -0400</pubDate>
					<description><![CDATA[<p><strong><em>Why Your Lawyer Keeps Killing Your Favorite Brand Names</em></strong></p> <p>It&rsquo;s Halloween season, and while most people are worried about haunted houses or horror movies, business owners often face a different kind of fright: the dreaded &ldquo;bad news&rdquo; from their trademark attorney.</p> <p>You come up with a brilliant name&mdash;catchy, creative, and perfect for your brand. You can already see it on signs, packaging, and social media. Then your attorney swoops in with the scythe:</p> <ul> <li><em>&ldquo;That name is too close to an existing mark.&rdquo;</em></li> <li><em>&ldquo;The industry is crowded with similar names.&rdquo;</em></li> <li><em>&ldquo;It will be tough to enforce if&nbsp;... </em></li></ul>]]></description>
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				<title>Trademark Use Done Right with Specimens that Work</title>
				<link>https://www.fosterswift-ipblog.com/trademark-use-done-right-with-specimens-that-work</link>
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					<pubDate>Mon, 13 Oct 2025 09:00:15 -0400</pubDate>
					<description><![CDATA[<p>Did you know that one of the most common reasons the <span>United State Patent and Trademark Office</span> (USPTO) refuses trademarks isn&rsquo;t because of the name itself &mdash; it&rsquo;s the specimen you submit? Let&rsquo;s make sure yours doesn&rsquo;t fall into that trap.</p> <p>This blog will address:</p> <ul> <li>What counts as a valid trademark specimen.</li> <li>The differences between specimens for goods vs. services.</li> <li>Common mistakes applicants make (and how to avoid them).</li> <li>Why ornamental use can trigger refusals.</li> </ul> <h2 class="expandableHeading"><strong>Why this Matters</strong></h2> <p>A specimen is proof that you&rsquo;re actually using your mark in commerce. The USPTO doesn&rsquo;t just want&nbsp;... </p>]]></description>
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