IP Monday Law Blog
- Posts by Alexander S. Rusek
ShareholderAlexander Rusek is a rare trial lawyer under 40 who has tried numerous complex cases in the business world and the criminal law arena. His trial experience shapes how he advises and strategizes with clients in litigation and those ...
As intellectual property lawyers, we spend a lot of time talking about originality, distinctiveness, novelty, non-obviousness, and scope. These are fundamental principles in the IP field. They matter, and they always will. But, in practice, there is another filter that often determines whether intellectual property creates value:
Can someone understand it quickly enough to care?
The audience for your intellectual property is rarely just a patent examiner at the United States Patent and Trademark Office: it is a judge deciding a motion; a jury seeing and learning about the ...