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Picking a new business name? A trademark is more than just a logo — it’s your brand identity. If you invest in a weak or unregistrable name, the United States Patent and Trademark Office (USPTO) may refuse registration. That leaves you vulnerable to costly disputes, rebranding, and loss of goodwill.

And it’s not just about choosing your company’s name. Product names, slogans, and even logo designs play a major role in brand recognition and legal protection. Each of these elements can (and should) be safeguarded through trademark strategy to create a stronger, more ...

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